Social Mood Conference | Socionomics Foundation

GAINESVILLE, Ga. / May 5, 2010 — Rethinking that trip to Mexico in light of mounting reports of drug-related violence? Don’t look for it to let up anytime soon. Not only will the conflict give Prohibition-era violence in the U.S. a run for its money, researchers at Georgia’s Socionomics Institute say it’s likely to affect our cities before not too long. Much like 1930s gangsters in Chicago, Mexico’s drug cartels are fighting to the death — literally — over territory and distribution routes, says researcher Euan Wilson. And the conflict is inching ever-closer to the border. “As mood falls and the death toll among Americans rises, the public will become open to what may seem like radical ideas about how best to deal with marijuana use in society,” he writes. As with prohibition, legalization will be viewed as the quickest way to end the bloodshed.

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About The Socionomics Institute
The Socionomics Institute, based in Gainesville, Ga., studies social mood and its role in driving cultural trends. The Institute’s analysis is published in the monthly research review, The Socionomist.