Social Mood Conference | Socionomics Foundation

GAINESVILLE, Ga. / May 24, 2010 — Arlen Specter’s 30-year U.S. Senate career is over and Gordon Brown never stood a chance of getting reelected as the UK’s prime minister — but it has almost nothing to do with their political choices. They lost, say researchers at Georgia’s Socionomics Institute, simply because they were in office when social mood went south. Anxious voters, beset with images of falling markets and protests worldwide, went to the voting booths and pulled the lever for change. Researcher Euan Wilson, in a study on elections, says when social mood is low, people are heavily inclined to vote incumbents out of office. He also notes that third party candidates gain favor when social mood is down. That was good news for Kentucky’s Rand Paul, whose Tea Party sensibilities will carry him to the U.S. Senate, and it should bode equally well for tea party candidates in the U.S. midterm elections this November.

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About The Socionomics Institute
The Socionomics Institute, based in Gainesville, Ga., studies social mood and its role in driving cultural trends. The Institute’s analysis is published in the monthly research review, The Socionomist. Learn more at