Social Mood Conference | Socionomics Foundation

GAINESVILLE, Ga./April 6, 2011 – Despite a growing population, U.S. traffic fatalities have fallen to their lowest level in 62 years. Most social scientists attribute the drop to a poor economy. Euan Wilson and other researchers at the Socionomics Institute have a different take.

“Fatalities are driven by our nation’s aggregate mood, not the numbers of cars on the road,” Wilson claims. “We have found that as the nation’s mood goes from more optimistic to more pessimistic, people go from more daring and outgoing to more cautious and suspicious. As you would imagine, that leads to fewer driving fatalities.” Wilson’s findings are based on an in-depth comparison of historical U.S. driving fatality statistics and other data that also reflect social mood.

For a copy of the research referenced in this media tip or to arrange an interview with Euan Wilson, contact our media relations desk at, (470) 892-2049.

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About The Socionomics Institute
The Socionomics Institute, based in Gainesville, Ga., studies social mood and its role in driving cultural, economic and political trends. The Institute’s analysis is published in the monthly research review, The Socionomist. Work by the Socionomics Institute and other socionomists has been covered by The Atlantic, Barron’s, Esquire Magazine, The Futurist Magazine, MarketWatch, Mother Jones, Nature, New Scientist, Science, USA Today and others. Learn more at