Social Mood Conference | Socionomics Foundation

Robert Prechter

Executive Director, The Socionomics Institute

Robert R. Prechter is known for developing a theory of social causality called socionomics, for developing a new theory of finance and for his long career applying and enhancing R.N. Elliott’s model of financial pricing called the Wave Principle. Prechter has developed a theory of the causality of social action—called socionomics—which accounts for the character of trends and events in finance, macroeconomics, politics, fashion, entertainment, demographics and other aspects of human social history. His “socionomic hypothesis” is that social mood, which is endogenously regulated, is the primary driver of social action. Under development since the 1970s, this idea first reached a national audience in a 1985 cover article in Barron’s. Prechter has made presentations about socionomic theory at the London School of Economics, MIT, Georgia Tech, SUNY, University of Cambridge, University of Oxford, Trinity College Dublin and various academic conferences. Read more at

Socionomics Explained – An interview with Robert Prechter, Executive Director of the Socionomics Institute. Videos are coupled with Prechter’s answer to give you a comprehensive introduction to the science. Access the interactive interview.

Essential Publications Relating to Socionomics

Socionomics—the Science of History and Social Prediction, a two-book set comprising The Wave Principle of Human Social Behavior and the New Science of Socionomics (1999) and Pioneering Studies in Socionomics (2003).

History’s Hidden Engine (2006), David Edmond Moore’s documentary DVD using socionomics to explain changes in fashion, music, economics, politics and history.

Socionomics in a Nutshell Prechter explains the socionomic hypothesis, and he shows you that events don’t govern mood — mood governs events.

The Financial/Economic Dichotomy in Social Behavioral Dynamics: The Socionomic Perspective, Originally printed in the Journal of Behavioral Finance, this landmark paper by Robert Prechter and Wayne Parker, PhD., proposes a new model of finance.