Social Mood Conference | Socionomics Foundation
By Gary Grimes
Originally published in the October 2011 Socionomist

Robert Prechter’s groundbreaking socionomics report “Popular Culture and the Stock Market” noted that “men are more ‘masculine’ during bull markets, and women more ‘feminine.’”9 But in bear markets, those sexual stereotypes fall from favor and society embraces a greater variety of gender roles and identities.

Gender-bending seems more prevalent today than in recent decades, and the signs of social mood’s impact on the perception of sexuality are mounting.

Chaz Bono

Switched Looks: Chaz Bono, daughter of Sonny and Cher. Courtesy:

Chaz Bono, currently a trans-gendered man and originally Chastity Bono, the daughter of famous television pair Sonny and Cher, was recently the star of the primetime TV series “Dancing With the Stars.”

Today’s hottest model, gracing magazine covers around the world wearing everything from four-inch heels to designer wedding gowns, is actually a 20-year-old man who is self-described as “genderless.” Female fashion models command higher earnings than males; Andrej Pejic’s “glam androgynous look” can command a paycheck as either.10

15 U.S. states plus D.C. have laws specifically prohibiting discrimination on the basis of gender identity or expression. A number of others are currently considering similar measures.11

Australia recently decided to provide three gender choices on passport applications: male, female and indeterminate. The country is following the lead of the U.S. and Britain, which both adopted similar measures in recent years.

As the current bear market mood blurs the very definitions of gender, expect modification and a variety of identities to become increasingly prevalent in society, art and public policy.■


9Prechter, R. (1985, August). Popular culture and the stock market. The Elliott Wave Theorist, Retrieved from

10Platell, A. (2011, February 25). Fashion’s ultimate insult to women: The latest way of demeaning real women is a male model dressed as a girl. The Daily Mail, Retrieved from

11Non-discrimination laws that include gender identity and expression, Transgender Law and Policy Institute, See also Edwards, D. (2011, July 6). Connecticut governor signs law protecting transgender people. The Raw Story, Retrieved from

Socionomics InstituteThe Socionomist is a monthly online magazine designed to help readers see and capitalize on the waves of social mood that contantly occur throughout the world. It is published by the Socionomics Institute, Robert R. Prechter, president; Matt Lampert, editor-in-chief; Alyssa Hayden, editor; Alan Hall and Chuck Thompson, staff writers; Dave Allman and Pete Kendall, editorial direction; Chuck Thompson, production; Ben Hall, proofreader.

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Most economists, historians and sociologists presume that events determine society’s mood. But socionomics hypothesizes the opposite: that social mood regulates the character of social events. The events of history—such as investment booms and busts, political events, macroeconomic trends and even peace and war—are the products of a naturally occurring pattern of social-mood fluctuation. Such events, therefore, are not randomly distributed, as is commonly believed, but are in fact probabilistically predictable. Socionomics also posits that the stock market is the best available meter of a society’s aggregate mood, that news is irrelevant to social mood, and that financial and economic decision-making are fundamentally different in that financial decisions are motivated by the herding impulse while economic choices are guided by supply and demand. For more information about socionomic theory, see (1) the text, The Wave Principle of Human Social Behavior © 1999, by Robert Prechter; (2) the introductory documentary History's Hidden Engine; (3) the video Toward a New Science of Social Prediction, Prechter’s 2004 speech before the London School of Economics in which he presents evidence to support his socionomic hypothesis; and (4) the Socionomics Institute’s website, At no time will the Socionomics Institute make specific recommendations about a course of action for any specific person, and at no time may a reader, caller or viewer be justified in inferring that any such advice is intended.

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