Social Mood Conference | Socionomics Foundation
By Dr. Dennis Elam, originally published in the August 2011 Socionomist

“Near the end of Prohibition, the wave of violence in America jumped beyond the alcohol trade…. The nation became fascinated with the exploits of John Dillinger, Pretty Boy Floyd, Bonnie and Clyde, Baby Face Nelson and Ma Barker. Appropriately, the just-released [in 2009] film Public Enemies portrays Dillinger as an iconic antihero and revels in his outlaw status. This is further evidence of the current negative trend of social mood.”
—Euan Wilson, “The Coming Collapse of a Modern Prohibition,” The Socionomist, July 2009

Bugsy Display - Museum of Organized Crime and Law Enforcement

Construction Boss: Benjamin “Bugsy” Siegel oversaw the building of The Flamingo, the oldest resort still operating on the Las Vegas strip today. This exhibit in the Las Vegas Mob Experience features artifacts from Siegel’s life.

Mood is declining, as evidenced by the big bear market in force since 2000. Las Vegas is now touting and embracing its mob roots.

The Museum of Organized Crime and Law Enforcement, known as “The Mob Museum,” will be housed in a former federal courthouse and post office in Las Vegas. The Miami Herald reports that it is scheduled to open February 14, 2012 and will be a serious museum experience akin to the Rock and Roll Museum in Cleveland. The opening date is no accident. It is the anniversary of the infamous 1929 Valentine’s Day Massacre, a Chicago gangland mass murder allegedly ordered by Al Capone.

Earlier this year, the Tropicana Hotel launched its “Las Vegas Mob Experience.” As a visitor to the part-museum, part-theme-park, you pick a holographic image from a pool of Mafia-movie actors including James Caan and Mickey Rourke. The hologram serves as your guide. As you tour the exhibits, you wear a badge around your neck that records the choices you make at various decision points along the way—such as whether you help the fictional mob characters or help the police. The right choices get you “Mafioso” status; the wrong ones get you whacked.

Mark Galasiewski noted in the January 2007 issue of The Elliott Wave Theorist that popular fascination with Crime/Gangster films rises when mood plummets, as it did in the Great Depression when Hollywood produced such fare as Public Enemy (1931), I Am a Fugitive From a Chain Gang (1932) and Scarface: The Shame of the Nation (1932). called the latter film “one of the boldest, most potent, raw and violently brutal gangster-crime films ever made.” Later, when the DJIA headed down again at the beginning of Cycle wave IV, interest in the genre resurged, and Hollywood obliged with such classics as Bonnie and Clyde (1967), The Godfather (1972), Serpico (1973) and The Godfather, Part II (1974).Prechter noted in The Wave Principle of Human Social Behavior that when social mood wanes, the public’s appetite shifts from heroes to antiheroes. This translates into an affinity for those striking out or back at society. The current trend should bode well for the mob museums of today.■

Dr. Elam is an assistant professor of accounting at Texas A&M University,San Antonio. He frequently writes about socionomics at

Socionomics InstituteThe Socionomist is a monthly online magazine designed to help readers see and capitalize on the waves of social mood that contantly occur throughout the world. It is published by the Socionomics Institute, Robert R. Prechter, president; Matt Lampert, editor-in-chief; Alyssa Hayden, editor; Alan Hall and Chuck Thompson, staff writers; Dave Allman and Pete Kendall, editorial direction; Chuck Thompson, production; Ben Hall, proofreader.

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Most economists, historians and sociologists presume that events determine society’s mood. But socionomics hypothesizes the opposite: that social mood regulates the character of social events. The events of history—such as investment booms and busts, political events, macroeconomic trends and even peace and war—are the products of a naturally occurring pattern of social-mood fluctuation. Such events, therefore, are not randomly distributed, as is commonly believed, but are in fact probabilistically predictable. Socionomics also posits that the stock market is the best available meter of a society’s aggregate mood, that news is irrelevant to social mood, and that financial and economic decision-making are fundamentally different in that financial decisions are motivated by the herding impulse while economic choices are guided by supply and demand. For more information about socionomic theory, see (1) the text, The Wave Principle of Human Social Behavior © 1999, by Robert Prechter; (2) the introductory documentary History's Hidden Engine; (3) the video Toward a New Science of Social Prediction, Prechter’s 2004 speech before the London School of Economics in which he presents evidence to support his socionomic hypothesis; and (4) the Socionomics Institute’s website, At no time will the Socionomics Institute make specific recommendations about a course of action for any specific person, and at no time may a reader, caller or viewer be justified in inferring that any such advice is intended.

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