August 21, 2012
Sir Mix-A-Lot sang, “I like big butts and I cannot lie,” and now we know why. Negative social mood trends are stressful phases in our social evolution, and stress influences not only our health, but decisions we make every day. Critical decisions, like whether men prefer women with small butts or big butts. Hey, don’t take my word for it, I read this just the other day in Scientific American: “Stressed Men Like Bigger Butts.” Time magazine chimed in the next day: “Why Stressed-Out Men Prefer Heavier Women.” Admittedly, this may seem frivolous at first glance, but the implications of the study are both serious and far-reaching. Chronic stress can do a lot more than make a guy crave corpulent posteriors, it can also make individuals—and whole societies—sick. Click here to read more.
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.