June 24, 2015
Back in the cold, wintry days of December, my once-trusty blue 1994 Toyota Camry began to emit the tell-tale odors of old age as the stench of burnt oil seeped through the air vents. I said my farewells and started the laborious task of finding a new car: an SUV. I scantly realized it at the time, but I was merely a trend-follower.
A June 18th USA Today article reads, “Automakers Bemoan Lack of SUVs, Trucks.” An analyst from TrueCar.com says “We’re seeing product shortages on some of the big trucks and SUVs.”
Why are SUVs back in vogue? In July of 2006, we published a socionomic study showing that the popularity of automobile styles and colors change according to social mood.
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.
The Socionomist enables you to see trend-shaping waves of social mood, as reflected by the stock market — and capitalize on them. The April 2023 issue looks at negative social mood’s influence on the tumultuous history of the Mexican Revolution. Mood Riffs topics include President Joe Biden’s reelection prospects, challenges facing corporate giants, the new workplace trend known as Bare-Minimum Monday, and British Columbia’s effort to relax laws governing hard drugs. Read the April issue when you become a Socionomics Premier Member.
