December 18, 2015
Grandma’s feeling flush this season and just cut you a check for a hundred bucks! How are you most likely to spend it – on something you WANT or something you NEED?
The preference to spend money for something you want (discretionary goods), or for something you need (consumer staples) may reveal more than just your spending habits.
At the April 2013 Socionomics Summit, HSBC’s Murray Gunn explained that comparing the relative strengths of sectors can uncover underlying social mood and foretell trend reversals.
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.