December 16, 2015
Recently published research (MIS Quarterly) says developers may become able to measure the emotions of people who visit their web site. Via the user’s computer mouse, researchers found that their software could infer “the presence of negative emotions with 81.7% accuracy.” The idea is to improve the browsing experience and, if you’re angry or frustrated, “react accordingly to calm you down.”
Speech, body temperature, chemosignals, facial expressions — and now possibly how you use your mouse — may measure social mood.
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.