Social Mood Conference | Socionomics Foundation

June 17, 2016

sugar pictureSugary drinks are being targeted by government officials across the U.S. Philadelphia just became the first major city to pass a soda tax, which will add a 1.5 cent-per-ounce tax to a number of sugary beverages, including teas, sports drinks and energy drinks. Democratic Presidential Candidate Hillary Clinton supports Philadelphia’s soda tax. The city plans to begin collecting the tax on January 1, 2017. Citizens in Oakland, California will vote in November on a one-cent-per-ounce tax on sweetened beverages. Supporters of a similar tax in Boulder, Colorado are preparing for a vote this fall. Meanwhile, San Francisco is requiring ads for sugar-sweetened drinks to carry warning labels.

According to The Socionomist in July 2014, attitudes toward sugar are driven by social mood.

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If you look closely, you can see patterns in social mood that help you predict social behaviors. To learn more about our flagship publication, The Socionomist, follow this link >>

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