Social Mood Conference | Socionomics Foundation

Our Leading Expert on Russia Says Not Yet

Socionomist Alan Hall forecast rising Russian aggression in the relative calm of 2007, long before today’s elevated fear and tension, which he warns is “seldom a good thing.”


[Editor’s note: A text version of the interview is below.]

Dana Weeks: Welcome to ETV, I’m Dana Weeks and today I’m here with Alan Hall, Senior Analyst at The Socionomist. Alan, you just published an article in the October Socionomist titled “Is Russia About to Attack … Everyone?”  Now that’s quite the question. Can you tell us what’s going on?

Alan Hall: Well, it’s getting intense. Newsweek recently published a warning from a former NATO general who said, “A Nuclear War with Russia is Imminent.” A few days later the BBC reported, “40,000 Russian troops were massed on the Crimea-Ukraine border.” A week or so later, The Independent said, “Russia is teetering on the brink of ‘all-out war’ with Ukraine.”

There have been a lot of dire warnings like this recently, and fear and tension are elevated. This is seldom a good thing.

Dana: What do Russia’s long-term and short-term social mood trends tell us about what may come next?

Alan: The longer a society undergoes negative mood, the angrier it becomes and the more likely it will act aggressively. Russia has been undergoing a trend toward negative social mood for more than nine years. Adjusted for inflation, her benchmark stock indexes are down over 50% since 2008, and Russia has been deploying new military technology and using cyberwar, electronic jamming and disinformation tactics.

Short-term, we found that the daily fluctuations in Russia’s stock market fit well with the timeline of the Ukraine conflict. This suggests that social mood is regulating the conflict’s waves of concord and discord, and that sharp drops in Russian stocks will precede any conflict.

Dana: You published a 20-page socionomic study of Russia in 2007 and made an out of consensus call for both a collapse in Russian stocks and a resurgence in Russian aggression toward its neighbors. How has social mood changed perceptions of Russia since then?

Alan: Everyone loved Russia in 2007. Putin was Time’s Man of the Year. The BBC said Russia has become one of the most attractive emerging markets in the world. The World Bank said the Russian economy had achieved “unprecedented macroeconomic stability.”

But that was then. Today, after nine years of negative mood, Russia looks a lot more threatening, and western media reflect this. This summer we saw headlines such as, “Worst year for human rights in Russia since the USSR collapsed … More of Kremlin’s opponents ending up dead … NATO has no chance … Russia is a serious threat and the U.S. should treat it like one.”

The Russian bear is looming larger in the American mind and media. Amazingly enough, Vladimir Putin recently said the prominence of Russia, and himself, in the U.S. presidential campaign indicates the country’s growing importance.  Russia is bigger on the geopolitical map, but not in the positive way it was in 2007.

Dana: And Alan, coming full circle, bottom line, in your view, is Russia likely to engage in major conflict?

Alan: No, not yet. We think it is still early in a global bear market, and societies, including Russia, are clinging to optimism. They still feel they have too much to lose to risk all-out war.

Dana: Thanks, Alan. We’ll certainly keep a close eye on this very important situation.