Social Mood Conference | Socionomics Foundation

January 11, 2017

In an August 11, 2015 Mood Riff, we said “the soda industry is copying a familiar industry playbook used by Big Tobacco.” It was only a matter of time before public advocates followed their own time-tested strategy.

Two health advocacy groups are now suing the soda giant Coca-Cola and the American Beverage Association for engaging “in a pattern of deception to mislead and confuse the public.” The filing alleges that the beverage industry secretly funded biased studies that sought to undermine credible research that revealed the health risks posed by sugary drinks.

Social mood has regulated U.S. sugar consumption for 200 years.

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