March 26, 2017
Have you ever seen someone yawn and suddenly felt compelled to do likewise? Some social behaviors are contagious. Researchers at Washington University School of Medicine in St. Louis found that itching may also be a contagious behavior. Their experiment with mice identified a single chemical and a single receptor that are necessary to prompt this particular behavior. They suggest that itching is neither a choice nor a psychological response. It’s hardwired in your brain.
The January issue of The Socionomist asked this question: “Do individuals behave the same when they are alone as they do in social settings?’
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.