The trade association for Broadway theatres boasted record-breaking attendance for the 2017-2018 season. The marquee district had its highest grossing season in its 88-year history and sold 13.27 million tickets–totaling about $1.7 billion–surpassing combined ticket sales for major sports teams in the New York and New Jersey area.
Chapter 6 of Pioneering Studies in Socionomics explores and explains the connection between Broadway’s box office performance and trends in social mood.
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If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.