“Sneakerheads” are people who acquire and trade sneakers as a hobby. And, according to a recent Bloomberg headline, they’re turning Nike’s Jordan sneakers and Adidas’ Yeezy sneakers into a “bona fide asset class.” Many young speculators are taking advantage of the sneaker resale market, which is now estimated at $2 billion in North America alone. They use e-commerce platforms such as StockX to sell their wares.
Bloomberg notes that at one time, retailers used the term “deadstock” to refer to “unsold, discontinued items gathering dust on store shelves.” That term has now been adopted by sneaker sellers, who “emphasize that the styles are no longer made and the items are still in their original packaging.”
Socionomists observe that demand for collectible items, including fine art, rises when social mood is trending positively. To learn more, read “Art Prices Continue to Reach the Stratosphere.”
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.