Social Mood Conference | Socionomics Foundation

May 23, 2022

A recent survey shows 58% of millennials prefer to have pets rather than human children. Among younger people, this trend is even stronger. Seven out of 10 members of Generation Z said that instead of having their own children, they’d prefer to adopt a pet.

In a recent survey by Pew Research Center, 44% of non-parents ages 18 to 49 said it is “not too” or “not at all” likely that they will have children someday. That’s an increase of 7 percentage points compared to 2018. Pew also interviewed adults under 50 who are already parents. Seventy-four percent of these individuals said they are unlikely to have more kids.

For decades, socionomists have been studying social mood’s effect on people’s desire to have children. These studies show that trends in conceptions precede expansions and contractions in the economy. Based on this research, lows in procreation coincide with stock market lows, not economic lows, which follow shortly thereafter. To learn more read, “Stocks & Sex: Revisited.”


If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.