Last year, CNN+ was billed as “the evolution of video news.” The new streaming service was staffed by celebrities who had been lured from rival news networks. It was designed to make a major impression on the U.S., where it was expected to have 2 million subscribers during its first year. After four years, it was expected to have as many as 18 million subscribers. But two weeks after its March 29 launch, CNN+ had less than 10,000 subscribers. CNBC said there is now “broad skepticism” regarding the demand for such a service. Research by socionomists shows that the popularity of news networks is regulated by social mood. To learn more read, “Bad Mood Is Good News.”
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.