Social Mood Conference | Socionomics Foundation

December 19, 2022

A recent Bloomberg article noted that U.S. homebuilder sentiment fell every month in 2022. “The uninterrupted slide this entire year represents the longest stretch on record,” the article said.

Meanwhile, Associated Press said sales of previously occupied U.S. homes had slowed for the tenth consecutive month — the longest such stretch on record going back to 1999. AP called the decline the “latest evidence of a deepening rut from what was a blistering sales pace at the start of the year.”

For a long time, the U.S. housing market was defined by huge demand and bidding wars as buyers competed to pay higher prices for available homes. Such expressions of optimism and the willingness of investors to take greater risks were manifestations of positively trending social mood. But trends in the Dow Jones Industrial Average since its January 4 all-time high were a warning to socionomists that social mood had shifted.

Housing market performance is one of many expressions in society that socionomists have linked to the influence of social mood. Keep track of these expressions and stay on top of what’s happening in the world by signing up for a Socionomics Membership.


If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.