January 19, 2022
The headline of a recent DNYUZ article read, “That Cloud of Smoke Is Not a Mirage.” The article said cigarettes have made a comeback with young people. It cited a 24-year-old sculptor in New York who proclaimed, “Smoking is back. Weirdly, in the last year or two, all my friends who didn’t smoke, now smoke. I don’t know why.” The article said young people are not only smoking outside but online, too. As examples, it mentioned an Instagram post in which a man “catches a lit cigarette in his mouth” and a TikTok post in which a model “tried a sexy French inhale for her 7.7 million followers.” A 25-year-old copywriter explained, “We’re having a very sexy and ethereal 1980s revival, and smoking is part of that. A lot of people I know are posting pictures doing it. I’m doing it. It’s having a moment for sure.” In 2020, for the first time in two decades, cigarette sales increased. Socionomists have studied and charted figures on tobacco use. At times, such non-financial data exhibit Elliott wave patterns like those recorded in markets, and in the last century, tobacco use figures traced out a classic Elliott wave advance. To learn more read “Elliott Waves in Non-Financial Data.”
If you look closely, you can see patterns in social mood that help you predict social trends. Learn more with the Socionomics Premier Membership.
The Socionomist enables you to see trend-shaping waves of social mood, as reflected by the stock market — and capitalize on them. The June issue looks at phases of social mood and features a “Research Roundup,” which highlights five academic studies that shine a light on important aspects of socionomic theory. Mood Riffs topics include “quiet luxury,” loneliness, the Writers Guild strike and efforts by countries to trade in currencies other than the U.S. dollar. Read the June issue when you become a Socionomics Premier Member.
