Socionomic Theory

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  [Article] Gun Sales Reflect Fear Impelled by Negative Social Mood

  Socionomist Alan Hall explains the connection between the long-term negative mood trend and rising gun sales.
   
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  [Article] Twitter Study Shows an Increase in Negative Mood Before the 2011 London Riots

  Researchers at the Universty of Bristol found that London’s social mood – and Tweets – turned increasingly negative after the royal wedding and plunged just before the riots erupted.
   
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  [Article] People Perceive the World as Less Certain when Negative Mood Increases

  The future is equally uncertain at all times—in both bull and bear markets. Yet many investors and the media perceive the world to be far more uncertain during negative mood phases.
   
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  Efficient Market Hypothesis vs. Socionomic Theory of Finance

  Next >> Socionomics vs. Socioeconomics
   
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  [Article] How to Use Socionomics to Make Specific Social Forecasts: A Case Study of the EU

  Learn how Robert Prechter and others at the Socionomics Institute have made accurate, detailed forecasts using socionomics.
   
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  Socionomic Theory

  The essence of the socionomic hypothesis is that fluctuations in social mood—waves of optimism and pessimism—are a natural result of human association and have consequences in social action. Social mood is not conscious, rational and objectively reactive but unconscious, non-rational and subjectively active. While people almost universally believe that the character of social events regulates social mood, socionomics recognizes that the causality is the reverse: social mood regulates the character of social activity. The causality of social mood is unidirectional; there is no feedback loop of events back to social mood. Events do stimulate brief emotional reactions, but they are transient and independent of social mood.
   
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  Public Mood

  The term Public Mood is synonymous with Social Mood. For more information, visit this article.
   
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  [Article] How to Apply Socionomics Properly

  The 10 core principles of socionomics, starting with foundational and counterintuitive truth that “social mood motivates social actions”…
   
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  [Article] There’s Always a Mix

  Most of the world has transitioned to a more positive social mood, but some indicators — like housing prices — continue to lag. Why a mixed social mood?
   
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  [Social Mood Watch] Why NOT to Join the Crowd that Believes in “Crowd Wisdom”

  How mind-blowing is Professor Bollen’s social mood research? Enough so that a London-based hedge fund now employs a trading strategy based upon the results.