[Audio] How Social Mood Affects Human Actions
What is the nature of social mood? How does it affect the stock market, cultural fads, entertainment and world-wide trends?
What is the nature of social mood? How does it affect the stock market, cultural fads, entertainment and world-wide trends?
Euan Wilson takes the wheel and drives right to the heart of how social mood affects trends in auto design, driving habits, and even your safety on the road in this issue of the Socionomist.
The current “falling transition” in social mood makes for strong, complex cross-currents of artistic expression throughout society, including on television. Breaking Bad and other lauded shows are similar to what happened in rock music in 1967-1968. Then, a falling transition produced relatively artistic popular music, with complex influences and innovative arrangements. Bright “psychedelic” lights accompanied moody lyrics. Bands epitomizing the style included The Beatles, Big Brother, Blood Sweat and Tears, Chicago Transit Authority, Cold Blood, Cream, The Grateful Dead, Jefferson Airplane, The Jimi Hendrix Experience, Quicksilver Messenger Service and Santana.
Why would financial reporters’ expressions resemble each other more when positive mood was increasing and less when negative mood was increasing?
Social mood has a dramatic effect on the public’s attitude toward sitting leaders. The socionomic model shows that rising social mood tends to lead to presidential reelections while falling social mood leads to oustings.
Is the popularity of news itself mood-dependent? As our preliminary study shows, the answer appears to be “Yes.”
Events in the U.S.-Mexico Drug War presented exactly the kind of actions we’d expect from a partway-down mood.
Got a growing music collection? Looking for the perfect music for the perfect situation? Kieran Stafford of Sydney, Australia, could have a solution.
Glenn Beck had a meteoric rise to the top of cable news. He doubled his audience in 2008, and by early 2009 had more viewers for his 5 p.m. show than all his competitors combined. His popularity extended beyond the tube — with six straight number-one bestsellers and a massive “Restoring Honor” rally in Washington, D.C. Now — all of a sudden — Glenn Beck can’t buy a break. Glenn Beck’s sponsors started to pull out in mid-2009, his past two books failed to hit number one, his ratings endured the steepest drop of any cable news show during the period, and his “Restoring Honor” rally became the brunt of jokes and parodies. How did Glenn Beck go from accolades to insignificance in such a short period of time?
Why have American automakers recently produced a new generation of ultra “muscle cars”? Learn the answer in this latest update on social mood and the cars we drive.