Advancing the study of social mood & action.

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What is Socionomics?

It starts with a simple observation:
How people FEEL influences how they ACT.

We look at how society is feeling today – so you can anticipate how society will behave tomorrow. We track social mood in real time across the globe. You’ll see how changes in social mood shift everything from the songs people want to hear to the leaders they elect; from people’s desire for peace to their hunger for scandals. Learn more.

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We’ll email you salient updates and insights to help you learn, understand and tap into changes in social mood. 

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Once you start seeing the world through the socionomic lens and understand the implications of changing social mood, new opportunities jump out at you.

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New Issue ↗

Not EVERYONE suffers in a recession. In fact, some businesses and people actually – dare we say it – thrive! The brand-new Socionomist cover story reveals how “a new consumer mindset” will foster opportunities to flourish in the event of an economic downturn.

Plus, we offer plenty of tactical ideas to get you started! The June letter also reveals why golf star Rory McIlroy may hold the key as to whether a stock market peak is “fore!” — and more!

The Socionomics Institute’s in-house periodical, The Socionomist, helps readers capitalize on social mood. Each month, our analysts home in on today’s most pronounced trends, and assess how they may portend bold new changes that no one else sees coming. Politics, fashion, music, disease, family, religion, corporate culture – they are all powered by social mood. The Socionomist prepares you for if – and when these passing phases will become long-lasting opportunities.

Get the issue now when you become a Socionomics Premier Member.
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Buy the single June issue for just $30.