What is Socionomics?
It starts with a simple observation: How people FEEL influences how they ACT.
We look at how society is feeling today – so you can anticipate how society will behave tomorrow. We track social mood in real time across the globe. You’ll see how changes in social mood shift everything from the songs people want to hear to the leaders they elect; from people’s desire for peace to their hunger for scandals. Learn more.
Get our Newsletter ↗
Once a week, we’ll email you updates and insights to help you learn, understand and tap into changes in social mood.
Become a Member ↗
Once you start seeing the world through the socionomic lens and understand the implications of changing social mood, new opportunities jump out at you.
New Issue ↗
The Socionomist enables you to see trend-shaping waves of social mood, as reflected by the stock market — and capitalize on them. The December issue looks at why movies are getting longer, Newtonian cause and effect in magazine articles, growing antisemitism around the world and #tradwives, a rising social media movement calling for the reinstatement of classic gender roles epitomized in 1950s USA. Read the December issue when you become a Socionomics Premier Member.