The Nov. 2024 Socionomist cover story slays – err — weighs in
What do moviegoers want? Apparently — it’s to be scared out of their wits. From the LA Times, Oct. 27:
“As most other sectors of Hollywood’s film business look precarious… horror has hit its highest annual gross of all time, $1.2 billion, with a good two months left to go.
This is not a blip…It’s a trend that feels like it’s happened overnight, but it’s been a long time coming.”
In fact, our November 2024 Socionomistcover story “Social Mood Drives Horror Movies to New Frights: O, Mickey, Where Art Thou?” reflected on the genre’s astonishing rise in popularity and noted a strong correlation between negative mood and horror’s success – one dating back to the first documented horror movie “The House of the Devil” in 1896.
As Halloween approaches, I recommend sitting down with a hot cup of pumpkin cider, turning on all the lights, and reading “Social Mood Drives Horror Movies to New Frights: O, Mickey, Where Art Thou?” today. Just make sure you’re not alone!
Download the full, 9-page report for just $15!