Not approved for humans? No problem
Move over Ozempic, there’s a more powerful weight-loss wonder drug in town: Retatrutide, or “Reta” for short.
There are just a few snags in getting some, like:
- No clinician can legally prescribe it
- It’s not approved for humans apart from very controlled clinical trials
- It’s not safe to be used on animals
- Anyone trying to sell it online must resort to sneaky aliases like “Ratatouille” or “GLP-3” else risk criminal penalties
And yet, despite the serious health warnings, “injections of the investigational weight loss drug have become a craze among Americans obsessed with fitness and beauty” (Public Citizen, June 16)
We’ve been tracking the weight-loss-at-any-cost trend for months. Right now, our July 2026 Socionomist report “Til Death Do Wegovy… Maybe, Literally!” explains how the pressure to be “size one fits all” is only one part of much larger story about our collective future.
Read the full July Socionomist today and gain a new perspective into this, and other culture-shaping events.