The “hyper-skinny” body: in. Santas plump rump: out.
Round belly and rosy cheeks? Try six-pack abs and Ozempic face. The Telegraph, Oct. 17 reported on a 77-year-old UK man who spent the last 30 years moonlighting as Kris Kringle — now, getting “sacked for being too fat.”
Said the “fat-shamed” St. Nick of not fitting into the client’s costume:
“I’ve never seen a skinny Santa on a Christmas card. It’s always a Father Christmas with a big fat tummy… The Santas must be quite small.”
In fact, our November 2025 Socionomist cover story “The Return of Ultra-Skinny Beauty: Does Social Mood Have Body Issues?” explores the great thin-down movement that’s re-shaping modern beauty standards. And more importantly, how the “perfect body” ideal has fluctuated with social mood for centuries — from the inclusion of curves to the “symbolic annihilation” of fat we see today.
Trust us! This study is a gift worth its weight in unbiased research. Read the full November 2025 Socionomist today, for just $30!