When in doubt, do as Netflix does… sorta kinda!
2025 has felt like one long game of whack-a-mole, knocking down one crisis – plunging stocks or soaring egg prices – only to be met with three more in its place – tariffs, trade wars, mass layoffs.
On May 16, U.S. consumer sentiment plunged to its second-lowest reading ever (CNBC) and many economists are predicting a recession… or worse on the horizon.
But our brand-new June 2025 Socionomist cover story “How To Find Opportunities in a Recession: Not Merely Surviving But Thriving in a Downturn” by Alyssa Hayden pushes back on the narrative that economic reversals equal misfortune. In fact, as Alyssa writes, “the greatest fortunes are often made during the worst times.” Here’s an excerpt from the full report:
In downturns, customers (who have less money and reduced access to credit) become more cautious, price-sensitive and skeptical. As negative mood sets in, trust in society and institutions erodes, and people return to basics — what they can understand, afford and control.
Businesses that can grasp this mood shift will be able to align their products with the changing consumer climate. During the 2008 financial crisis, for example, Netflix gained traction by offering low-cost at-home entertainment — an appealing alternative to pricier outings like theaters or concerts. Dollar General also saw significant revenue growth during the 2008-09 recession by emphasizing low prices and convenience.
During a recession, businesses will do best to emphasize dependability and value over aspiration and indulgence.
The Socionomist piece identifies several arenas where opportunities will avail themselves should a recession occur. And it also clarifies which industries could suffer significant setbacks from a downturn. This report is a practical map through uncertain times, clearly revealing which roads lead to success, and which ones lead over a cliff.
The June letter also explains why golf star Rory McIlroy may hold the key as to whether a stock market peak is “fore!” PLUS — an illuminating report on how art deco design is the bold, geometric, elegant mirror of positive social mood.
Purchase the June Socionomist today to read the complete issue!
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